From start-ups to the largest companies in the world, Gus Granger has created brands, experiences and campaigns that have played key roles in building billions of dollars in market value. Prioritizing wit and impact in every project, the creative process itself is centered around openness, critical thinking and joy with the intent of empowering both his team and clients to bring their best selves to the mission at hand.

Gus is a principal and co-founder at the New York-based consultancy and design studio, Waza.