Brand Strategy and Design
From start-ups to the largest companies in the world, Gus Granger has created brands, experiences and campaigns that have played key roles in building billions of dollars in market value. Prioritizing wit and impact in every project, the creative process itself is centered around openness, critical thinking and joy with the intent of empowering both his team and clients to bring their best selves to the mission at hand.
Testimonials
“Gus has been an indispensable creative partner and brand strategist for more than a decade. In his capacity as founder and CEO of the 70kft agency, he and his team helped establish companies in which I led the marketing function as leaders and innovators, creating clear and compelling messaging, distinctive branding and advertising, and great customer experiences. As Chief Creative Officer at Cyxtera, he directed all aspects of bringing to market a high-quality and differentiated brand and a customer experience that spanned a global data center footprint and a software portfolio. Gus combines an uncommon understanding of B2B enterprise technologies and the markets they serve with a world-class brand design and strategic marketing capability.”
— Simon West, Chief Experience Officer, Beep
“Gus and his team always came to the table with spot-on strategic thinking, on-target designs, and the right solutions helping us to mature our brand as we took on new initiatives. Gus is the definition of a creative, strategic partner and I consider him my go-to in the space.”
— Chris Drumgoole, Chief Operating Officer, DXC
“Gus is a tremendous brand creator, developer and promoter. He is also a terrific business leader having led one of the country’s top B2B specialized branding agencies. Gus is unique in his ability to grasp the technical proposition and goals of a solution and communicate that through a brand, message, look-and-feel and proposition. He has the unique ability to carry that through and enable a global sales organization. In B2B marketing, it is difficult to find experts that really understand the technology and can communicate its innate benefits. Gus is best-in-class here and an absolute pleasure to work with every day.”
— Bobby Patrick, Chief Marketing Officer, UiPath
“Gus is one of the most talented technology marketing leaders that I have ever had the good fortune to work with. His ability to simplify complex technology products and solutions to engaging simple value propositions is truly unique. Through the leadership of his team we managed to transform the cloud and cyber security portfolio globally.”
— Andy Ward, SVP, ICT Business, du
“Gus is an inspired and creative individual who understands the design side and the business side of communications issues. While Gus is extremely knowledgeable and innovative he is always open to learn and extend himself into new areas and skills—always taking Gus to the next level in his profession and heightened levels of skill and understanding. He is a great manager—motivating those he works with, those he works for, and those that report to him. And most important, Gus is always in search of the right solution that works for his clients' busines and the idea that captures the imagination of the audiences to whom his clients strive to connect.”
— Mark Oldach, Manager, Accenture
“I credit Gus for building a world class creative marketing team and making Cyxtera stand out in a crowded market. He‘s much more than an experienced marketing executive; he’s able to combine design thinking with business acumen and function at both a strategic and tactical level. Any company that wants to differentiate itself and build long term brand equity should consider working with Gus.”
— Josh Neuroth, Head of Product, Ankr
Services
Strategy
Brand positioning and messaging
Brand and product naming
UI/UX planning
Digital marketing strategy
Design
Brand identity
Website design
Web-app design
Signage and wayfinding
Marketing collateral
Event design and collateral
Art Direction
Video
Motion Graphics
Packaging
Social Media
Brand Experience
@Home
451 Research
ADT Security
AIGA
Alerian
Appgate
Armstrong
Balcones Resources
Cassidy Turley
Ciena
The Coca Cola Company
Cyxtera Technologies
Dallas Holocaust and Human Rights Museum
Downtown South Bend
eSentire
Firehost
First Data
GE
Granada Theater
Haier
Heads Up Technologies
Headwaters Merchant Bank
Hermitage Museum Foundation
Hewlett Packard Enterprise
Hilti
IBM
International Trucks
Kilz
Level 3
Linux Academy
Magnitude Software
Medina Capital
The Monuments Men Foundation
Motorola
NIIT
NTR Metals
Numed
PepsiCo
PharmServ Staffing
Premier Endodontics of Long Island
Project^
Roots on Tap
Sanibel Sea School
Satori Capital
Solana
Spencer & Devon
Sportsmith
Stackpath
Storm Copper Components
Target
Terremark
Texas Orthopaedic Associates
The Stephens Group
Tony's Pizza
TXU
UiPath
Verizon
Virtustream
Visit Dallas
VMware
WNYC