Why Brand Design and UX Design Should Work Together, But Not Be Confused

In witnessing and playing a role in the rise in the field of UX design over the past few years, I’m noticing some dysfunction.

While I appreciate the importance of creating seamless user experiences, I've noticed that too many companies are confusing brand design and UX design. This confusion is negatively impacting organizations, as they are not focusing on making their brand desirable and relevant in the first place.

In today's competitive landscape, a strong brand is crucial for companies to stand out from the crowd. A brand is not just a logo or a tagline; it is the essence of a company, its values, and its promise to its customers. A strong brand creates an emotional connection with its customers and helps build loyalty and trust.

While UX design is an important aspect of creating a positive customer experience, it is not a replacement for brand design. UX design is focused on creating efficient and effective digital experiences, while brand design is focused on creating a unique and meaningful identity for the company. Both are important, but they serve different purposes.

When companies confuse brand design and UX design, they risk diluting their brand identity and losing their competitive edge. They may end up with a sleek and functional website, but one that lacks personality and fails to connect with customers on an emotional level.

So, my advice to companies is to focus on establishing a strong brand identity as well as investing in UX design. Make sure your brand is desirable, relevant, and meaningful to your target audience. If not, they’ll be less likely to experience your product as a user in the first place."